Thursday, 28 June 2018

5 Ways to Market Your Mobile Games And Apps

Developing a game for any platform can be relatively easy these days, with the tricky part of a successful launch coming after development and release: marketing your game. The promotion of the app is critical to get right, and can be incredibly difficult to nail down for many app developers.

Before launching your mobile gaming app, make sure you have a solid marketing strategy in place in order to make your launch as effective as possible. Below are six effective ways to market your mobile games and android promotion to help you reach your target audience.

1. Give your app a home on the Web.

Designing informative, beautiful landing pages are critical for both websites and apps, and giving your app a home on the Web is an important part of your app marketing campaign. You can use a landing page to reach potential customers in a location outside of the app stores as the webpage and download pages are independently geared toward specific audiences experiencing them in different environments, although they are connected by one main goal: to install the app.

In order to create a landing page, it is important to set your marketing goals for the gaming app prior to creating the website content. Your landing page should be able to help you turn up the volume on generating leads, collecting demographic information about your target audience, understanding potential customer engagement, providing fuel for additional marketing channels, and offering insights into the effectiveness of your marketing strategies.

When you’re designing a landing page for your mobile gaming app, keep traditional website design in mind. A few key components of an effective landing page include:

Gripping headlines
Relevant keywords
Easily accessible social sharing buttons
Beautiful images
Smartly placed CTAs

2. Ask for feedback and reviews to gain better insight.

The customers of today have become more aware of the vast amount of options available when it comes to gaming apps. In order to make a choice, many people rely on ratings and reviews by other customers. As an app marketer, why not use these ratings and reviews to your advantage rather than letting your customers speak about their experience with your game without your participation?

Mobile app love prompt

Apptentive’s Intelligent Ratings Prompts technology helps you ask for customer feedback and reviews at the right time.
In order to make changes to optimize your app’s experience based on customers’ feedback and reviews, try to understand why they request the things they request, and improve your app accordingly. The more you truly listen to your customers and put their requests first, the happier your customers will be, and the better your ratings and reviews will become.

3. Create forums for customers to discuss your mobile game.

A forum can be created for your android app promotion in order to help your customers build trust by meeting other players and interacting with the game developers.

Your forum is sure to receive both positive and negative comments overtime, but it’s better to engage with customers in a place that feels like a common meeting ground rather than to not engage with them at all, or until it’s too late and they’ve already uninstalled your app. Negative discussions may seem disappointing at first, but there’s a huge opportunity in them to listen to your customers and to improve your app to better please them.

Customer support is another important area that cannot be neglected. It is necessary to help the customers experience your app in the best way possible, and is one of the most important steps to take when marketing your mobile game. or you can promote your app or game through paid promotion through this website. https://android-app-promotion.com/

4. Be social with your game.

Social media marketing has become a proven strategy to gather customers’ attention. It is always recommended to implement social media into your mobile game’s launch campaign as a way to better connect with your customers and to drum up excitement, and even to integrate social media into your app so that your customers can share their gaming achievements. This will make your customers more comfortable around your mobile game and they will also build trust in the game through connecting with their personal networks.

Mobile app icons

You can also post the details of your mobile game on various social media channels in order to gather instant recognition for the game, and to extend your fan base in a location outside of the app. Connecting with your fans and customers on the social channels they already partake in can do wonders for word-of-mouth marketing around your app.

There are many different social media channels to choose from, and not all of them will work best for you. Be thoughtful around which channels to start with first based on the type of customers you’d like to target, and also allow their feedback to alter your strategy as your mobile game grows.

5. Share video previews of your game.

Videos are a great alternative to text-based descriptions of your game. You can share your videos across many different video sharing platforms, including YouTube, Daily Motion, and others to expand its views as far as possible. Advertising on these platforms has emerged as one of the fastest ways to promote new gaming apps as it gives potential customers a sneak peek into what they’ll experience in installing your app.

You can also share your video content across the above mentioned social channels and with many other distribution channels that could potentially lead to new customers. Video content is a wonderful way to quickly highlight the best pieces of your mobile game, so be sure to put quite a bit of thought into laying your video concept out before creating the content.

Sunday, 10 June 2018

How to easily promote your android apps or games


App Store Optimization
First of all, you need to start with the basic requirements. You won’t see any success if your app store page is a mess. You know what to do – we told you before. You can even study some great examples of the big players in the industry, like Candy Crush Saga or Super Mario Run for a better understanding of how to create your visuals.

Freemium

To attract players you will make your game available for free. In the same time you can ad in – app purchases but you need to build a smart strategy for increasing your users’ engagement. On the other hand when you decide to serve ads inside your game, providing the right context is the best way to act. It is your call here but you need to decide according to your users’ preferences.

Promote Through Web

Android promotion helps your app earn a higher ranking in Google Play either by getting more downloads, or by getting positive reviews. With a higher ranking, your app will be seen by more people, and will be more likely to get downloaded.

Playable Ads

Another engaging solution for promoting your game is provided by playable ads. You know those ads that allow users to interact with the game and to see what you are offering before showing the “Download Now” button? Yes, they are one of the most promising methods of the moment for advertising your games. With a little imagination and creativity they can be used for any kind of apps but this is a topic for another day.

Cross – Promotion

Creating small games will give you the chance to build a strong portfolio and you know what that means, don’t you? Cross – promotion. It is a free method where you to use each game for promoting the others. With a “More Apps” button and trailers of your games you will increase your user base in no time. Assuming that all games follow the highest standards of quality, otherwise you are getting nowhere.

Social Media

Social Media is a generator of customers when it comes to android app promotion. Since we all are connected with our social contacts all day long it is a great opportunity to spread the word about your casual game. You can do even more; you should also attend to different events related to game development where you can talk about your creation. Remember that it is not enough to build a great game; you must convince people how amazing it is and why they should install it.