Sunday, 10 June 2018

How to easily promote your android apps or games


App Store Optimization
First of all, you need to start with the basic requirements. You won’t see any success if your app store page is a mess. You know what to do – we told you before. You can even study some great examples of the big players in the industry, like Candy Crush Saga or Super Mario Run for a better understanding of how to create your visuals.

Freemium

To attract players you will make your game available for free. In the same time you can ad in – app purchases but you need to build a smart strategy for increasing your users’ engagement. On the other hand when you decide to serve ads inside your game, providing the right context is the best way to act. It is your call here but you need to decide according to your users’ preferences.

Promote Through Web

Android promotion helps your app earn a higher ranking in Google Play either by getting more downloads, or by getting positive reviews. With a higher ranking, your app will be seen by more people, and will be more likely to get downloaded.

Playable Ads

Another engaging solution for promoting your game is provided by playable ads. You know those ads that allow users to interact with the game and to see what you are offering before showing the “Download Now” button? Yes, they are one of the most promising methods of the moment for advertising your games. With a little imagination and creativity they can be used for any kind of apps but this is a topic for another day.

Cross – Promotion

Creating small games will give you the chance to build a strong portfolio and you know what that means, don’t you? Cross – promotion. It is a free method where you to use each game for promoting the others. With a “More Apps” button and trailers of your games you will increase your user base in no time. Assuming that all games follow the highest standards of quality, otherwise you are getting nowhere.

Social Media

Social Media is a generator of customers when it comes to android app promotion. Since we all are connected with our social contacts all day long it is a great opportunity to spread the word about your casual game. You can do even more; you should also attend to different events related to game development where you can talk about your creation. Remember that it is not enough to build a great game; you must convince people how amazing it is and why they should install it.

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