App Store Optimization
First of all, you need to start with the basic requirements. You won’t
see any success if your app store page is a mess. You know what to do – we told you before.
You can even study some great examples of the big players in the industry, like Candy Crush
Saga or Super Mario
Run for a better
understanding of how to create your visuals.
Freemium
To attract
players you will make your game available for free. In the same time you can ad
in – app purchases but you need to build a smart strategy for increasing your
users’ engagement. On the other hand when you decide to serve ads inside your
game, providing the right
context is the best way to act. It is your call here but
you need to decide according to your users’ preferences.
Promote Through Web
Android promotion helps your app earn a higher ranking in Google Play either by getting
more downloads, or by getting positive reviews. With a higher ranking, your app
will be seen by more people, and will be more likely to get downloaded.
Web Link: https://android-app-promotion.com/
Playable Ads
Another
engaging solution for promoting your game is provided by playable ads. You know
those ads that allow users to interact with the game and to see what you are
offering before showing the “Download Now” button? Yes, they are one of the
most promising methods of the moment for advertising your games. With a little
imagination and creativity they can be used for any kind of apps but this is a
topic for another day.
Cross – Promotion
Creating
small games will give you the chance to build a strong portfolio and you know
what that means, don’t you? Cross – promotion.
It is a free method where you to use each game for promoting the others. With a
“More Apps” button and trailers of your games you will increase your user base
in no time. Assuming that all games follow the highest standards of quality,
otherwise you are getting nowhere.
Social Media
Social Media is a generator of customers when it
comes to android app promotion. Since we all are connected with our social
contacts all day long it is a great opportunity to spread the word about your
casual game. You can do even more; you should also attend to different events
related to game development where you can talk about your creation. Remember
that it is not enough to build a great game; you must convince people how
amazing it is and why they should install it.
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